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1300g

Creative intelligence for the built environment.

Architecture. Design. Culture. Commerce.

An independent creative studio producing original content, campaigns, and brand experiences for the people and businesses shaping the built environment.

We make architecture and design firms worth watching. Then we do the posting, so you can get back to the buildings.

Los Angeles / New York / San Francisco

Good work deserves good content.

And good content requires more than a camera.

We develop editorial programs that communicate what makes a practice, product, or business worth paying attention to.

Your portfolio shows what you built. It says nothing about how you think, who’s in the room, or why anyone should call you first. That’s the part we film.

The people. The process. The ideas. The work.

From the first conversation to the final cut.

Two days. One month.

A world of content.

We plan. We produce.

We publish.

You get back to work.

You do two things. In one place. We do the rest.

You book. You approve. Everything else is ours, including the calendar.

Before we roll:

  • You book.

    Pick a time. That’s the hard part done.

  • One portal.

    It’s yours the minute you book. How we work, what it costs, what a month looks like. Read it before we talk. Later it holds your plan, your calendar, your cuts, and every approval. One login. No email archaeology. We call it Content Commons.

  • We talk.

    A video call. Thirty minutes. You’ve already seen how it works, so we skip the slideshow and talk about you. Then we tell you which package fits, or that none do.

  • We schedule day one.

    Your principals, your team, your site. We wrangle all of it.

The Month

  • Day one. We meet.

    We film almost everything. Coffee, questions, a lot of looking around. Desks, models, arguments, lunch. Cameras on from hello.

  • You Show & Tell

    We listen, observe, ask questions,

  • We Process.

    We go away and argue about what’s interesting.

  • We Plan.

    Day two, on paper. Stories, formats, a shot list.

  • We Propose.

    The first cut and the plan for day two. Both waiting in the portal.

  • We Cut

    We find out what day one really caught.

  • You Approve.

    Say yes. Or say what’s wrong.

  • We schedule day two.

    Did I mention we schedule?

  • Day two. We film on purpose.

    Now we know the story. Lights, interviews, the stair.

  • We cut again.

    Now it’s a film.

  • You approve.

    Say yes. Or say what’s wrong.

  • We Publish.

    It goes out. You get back to work.

  • We Publish Again

    For posterity and good fortune.

  • We publish. Everywhere.

    The long film goes up. The numbers come back. You see both.

Where referrals really come from

Architects believe referrals come from past clients. This says almost all of them come from people who only know the firm by what they’ve seen of it. That is the case for content in one picture.

The same study gives you a companion pie: about 81.5 percent of buyers got their referral from someone who was never a client, which leaves 18.5 percent who got it from one..

Source: Hinge’s 2024 AEC High Growth Study, as reported by Dan Cumberland Labs.

A & D Referrals by Source

Where new commissions come from

Source: RIBA Business Benchmarking 2023, reported by RIBA Journal in April 2024, via illustrarch. The “everything else” slice is my remainder, not a RIBA category. This is UK data.

Three Blueprints for Collaboration

  • Less. But all of it good. Thirty minutes of film a month and not a second of filler.

    ✓ Two visits a month: discovery, then production

    ✓ 30 minutes of long-form film, cut your way: six at 5 minutes, three at 10, two at 15, or one at 30

    ✓ [Four] short cuts for social

    ✓ Published to [two] channels

    ✓ Meta and TikTok boosts on any post, managed for 7% of each boost

    ✓ Private preview of the month ahead

  • A machine for being seen. More formats, more channels, one plan holding it together.

    ✓ Everything in Mies

    ✓ Photography from every production day

    ✓ [Ten] short cuts for social

    ✓ Published to YouTube, LinkedIn, Instagram, TikTok, and your own channels

    ✓ Meta and TikTok boosts on any post, managed for 7% of each boost

    ✓ A monthly editorial plan

  • Kahn asked a brick what it wanted to be. We’ll ask your practice. It has opinions.

    ✓ Everything in Corb

    ✓ Creative direction for campaigns and launches

    ✓ One feature-length piece each [quarter]

    ✓ Meta and TikTok boosts on any post, managed for 7% of each boost

    ✓ Priority scheduling

    ✓ Direct line to the founder

Book a consulation

We’re not mind readers. But you’re probably thinking:

  • It’s the focused one. Thirty minutes of film a month is more than most firms publish in a year.

  • Good. Stop trying. That’s Corb.

  • It is a lot. It’s for the practice with something to launch, something to prove, or a rival it’s tired of losing to. Not sure you need it? You don’t. Yet.

  • For knowing a stranger’s budget, timeline, and project before you’ve said hello. Now add up the last three lunches that went nowhere.

  • Thank God. Nobody wants you to dance. We want you to explain the stair. But…for Tik Tok we might make you ‘SpongeBob, big guy pants, okay…’ at the job site. Just sayin’.

  • We ask what you’re working on and what you wish people knew about it. Then we tell you which package fits. Sometimes the answer is none of them. We’ll say so..

Your Questions, Answered

  • We make architecture and design firms worth watching. Film, photography, interviews. Then we publish all of it, so you never have to think about posting again. We work with practices, showrooms, manufacturers, and the reps who look after them.

  • We show up twice. Day one, we snoop. We meet your people, look at what’s on the desks, and find the stories. Two weeks later we come back and film them. Two weeks after that, they’re out in the world. There is no day three. You’re welcome.

  • Because nobody is as interesting the second time they explain something. The first telling is the good one. We’d be fools not to be rolling.

  • Thirty minutes of long-form film, a stack of short cuts for social, and somebody else doing the posting. Corb and Kahn pile on photography, more cuts, and more channels.

  • Anywhere from 5 to 30 minutes. You get 30 minutes a month and you decide how to slice it. Six fives. Three tens. Two fifteens. Or one glorious thirty.

  • Yes. That’s rather the point. We plan it, make it, and publish it. You do not need to hire someone to babysit us.

  • It’s paying a platform to put your post in front of people who don’t follow you yet. You pick the budget. We run it and take 7 percent of that boost. The rest goes to Meta or TikTok, who will be delighted.

  • Yes. Each client has a private library on our site showing the month ahead. You review it there. If we haven’t heard from you by [the agreed date], we publish as planned.

  • Reach and depth. Every tier includes the same 30 minutes of film. Corb adds photography, more cuts, and every channel. Kahn adds creative direction and a larger piece each quarter.

  • Item description

  • Day one runs four to six hours. Day two is a full shoot day, eight to ten. Then a few minutes a month to look at what’s about to go out. That’s the whole job.

  • A few smart questions on your website that a would-be client answers in two minutes. “Is your site ready for an architect?” That sort of thing. They get a real answer. You get their name and everything they just told you.

  • Most people who need an architect have no idea how to start. So they stare at your portfolio and leave. A quiz gives them something to do that isn’t a phone call. More of them raise a hand. You know their budget, timing, and project before you say hello. And you can tell the serious from the merely curious at a glance. It works best with films and boosts sending people its way.

  • A quiz funnel, built for you from the first question to the last email. $10,000 per funnel. Add it to any tier.

  • Because the questions are the product. Anyone can put a form on a website. We sit down with your principals and work out which clients you want and which you’d pay to avoid. Then we write questions that tell them apart, and an answer for each. We design it, build it, wire it to your inbox, and tune it for three months. One commission comes through it and the math stops being interesting.

  • Always. Next month’s content lands in your private library on the 20th. Have a look. Say yes, or say what’s wrong. If we haven’t heard from you by the 25th, we assume you love it and publish.

  • We do. Your subscription pays for making it and putting it on your channels and our growing channel as well. Want to own it outright? Pay 15 percent of what you’ve paid us to date and it’s all yours.

  • How loud you want to be. All three get the same 30 minutes of film. Corb adds photography, more cuts, and every channel. Kahn adds creative direction, more cuts again, and a feature-length piece every quarter.

  • One invoice on the first of the month. Net 15. That’s fifteen days on the calendar, not fifteen business days. Our team works hard to turn your month around, and you are not our only client. Bank transfer or card. Boosts and our 7 percent are on the same invoice.

  • Three months. Month one, we learn you. Month two, we find the voice. Month three, there’s enough out there to judge us fairly. After that it’s month to month, with 30 days’ notice.

  • Yes. But let’s be clear about who does what. We don’t close. You do. Closing gets a lot easier when the person across the table already understands your point of view. That’s our part. We help people feel what you believe before they ever meet you: your ethos, your manifestos, even your studio’s esprit de corps.

  • No. We don’t have access to air transport. Just kidding. Of course we do. Those three are our bread and butter, but your projects live wherever they live. If we need to travel, we send you the cost first, you approve it, and it goes on the invoice with no markup.